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Search Engine Optimization: Basic Principles Craig Dawber Search engine optimization has two main categories, on-page and off-page SEO. On-page SEO refers to any tweaks you make to your website that makes it more search engine friendly and also emphasizes its relevancy to the keyword you are targeting. This includes, but it by no means limited to, making sure the URL of your website contains your keyword, the le of your site as well as the description also contains the keyword and so on. . . . Keep Reading 
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