Stop losing money on ads that don’t work… and… start creating online and offline promotions that generate serious cash flow for your business with the secret of The Most Profitable Adverti t In History!
If you would like to find out how world-cl advertising is really created… and… use this secret to produce promotions that can make you rich… then… this will be the most exciting message you will ever read.
In 1974, Martin Conroy – then vice president of BBD&O advertising agency – wrote a sales letter that…
The letter consisted of two pages printed front and back. It was mailed in a small No.7 envelope. Industry experts believe no other piece of advertising ever earned as much money as this letter. You see, it only ran 780 words.
When you divide $2 billion – in gross revenues over its lifetime – by 780 words that means the letter earned $2,560,000 ( that’s two million five hundred sixty thousand) per word.
Conroy was commissioned to write this letter to sell subscriptions to The Wall Street Journal. It is considered the most successful sales letter of all time.
Because it mailed for 28-years straight with almost no changes to the original copy.
Year after year it mailed in the tens of millions. Many tried, but no one beat Conroy’s control for nearly three decades. In the process, it made The Wall Street Journal the top financial publication in the country. The publishers became filthy rich.
Martin Conroy etched his name in advertising history… and… carved out a reputation as perhaps the best modern day copywriter.
The big question is: What was Conroy’s secret to writing his blockbuster letter… and…
According to insiders, Conroy did not come up with the sales copy on his own. In fact, by all accounts, he relied on a little-known "trick" to cheat his way to writing the sales pitch.
Before I do, you should know that in 2002 Conroy’s control letter was finally beaten. It was beaten in two consecutive tests. In the first test, Conroy’s letter was beaten by less than 10%.
Which means the new letter – written by copywriting veteran Mal Decker – generated a staggering 24% more sales than the orginal 28-year control.
The question begging to be answered is: How did Mal Decker come up with a letter that beat the "unbeatable" control?
He used Martin Conroy’s copywriting trick to cheat his way to writing the new control.
Guess what? You, too, can use this secret to ethically "cheat" your way to producing ads, sales letters, post cards, emails, autoresponders, landing pages and any other sort of promotional material you can think of.
In the rest of this letter, I’m going to tell you what this secret is and…
I’m a direct response copywriter. For the past decade, I’ve created hundreds of promotions banking tens of millions of dollars.
A recent campaign brought in over $25,000,000. Another one flooded my client with almost $14,000,000 in sales. I’ve crafted sales messages resulting in so many sales the client had to shut down the website.
Because they couldn’t fulfill the orders fast enough. In the recent past, several letters I’ve written generated response rates of 28%, 19% and 13%!
In addition, I’ve been hired and paid to write direct response copy by some of the biggest names in the game. Take a look below at what a few of them have to say about me…
"When I read the copy John wrote about my Breakthrough Copywriting Seminar, I became so enthused I wanted to watch the DVDs all over again!… He ‘gets’ it — and if you’re lucky enough to have him write copy for you, you’ll profit from it!"
David Garfinkel, World Copywriting Ins ute
""But more than that his sales letter is pulling sales and making money, which is the real world test. He’s an excellent copywriter." Dr. Joe Vitale, Hypnotic Marketing Inc.
"I have to tell you the bullet copy you just wrote for me is fantastic. You pack benefit after benefit into your copy that practically glued my eyes to every page from beginning to end." Yanik Silver, Sure Fire Marketing, Inc.
"John knows what he’s talking about. I know, because I hired him! He wrote copy for some of my clients in my copywriting agency, which produced millions of dollars in sales." Michel Fortin, The Success Doctor, Inc.
“John, I can count the number of copywriters I’ll hire on one hand and still have enough left-over digits to hold a pencil securely. For the quality, timeliness and h le-free results you delivered, I’ll confidently hire you again." Peter Stone, PeterStoneCopy.com